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                          管理本質不在知而在行:成功人并不聰明

                          來源: www.numenleather.com 時間:2010-10-23 編輯: 人生感悟
                          管理本質不在知而在行:成功人并不聰明     這是一個很奇怪的現象。誰會成功的人并不聰明?但事實真的如此。

                            我們先來界定一下聰明的含義,聰明是指一個人的智商高出普通人的正常值。這樣的人就是我們生活中常說的聰明人。順著這樣的邏輯,我們會發現很多成功人士,也包括成功的企業家和人,他們的智商并不突出,所以說并不聰明。

                            我至少與100位以上的成功企業家有過交流。就我個人的感受,他們中間最多只有不超過10%的智商超群,其余90%的智商絕對就是普通人水平。但是,他們成功了。而另外,我們也能夠看到很多很多的聰明人,他們或者了,或者很失意。

                            其中原因是什么呢?中國有兩句老話特別好,一句叫做“大道無術”;另一句叫做“聰明反被聰明誤”。還有一句話也很有意思,叫做“大智慧,小機謀”。

                            我們或許還能夠回想起中國企業界一些流星般的人物,他們嗅覺靈敏,腦筋活泛,他們甚至可能是中國改革開放之后企業界最聰明的一類人。

                            比如說,他們能夠在美國的“偉哥”尚未進入中國之前率先搶注中文商標并推出號稱功能相似的產品,以此贏得市場轟動;他們能夠迅速洞察中國消費者的需要,精心包裝各種概念性的保健產品并迅速形成市場規模,然后又迅速消失;他們也能夠在中央電視臺的廣告招標會上豪情萬丈,一擲億金,然后仔細算計“奧迪”變“奔馳”的戲法。

                            由于聰明,他們反而難以建立起優秀的管理,難以建立起持續發展的。這樣的現實真的很難令人接受,而事實又的確如此。

                            因為聰明,所以總是耍弄聰明;因為心眼兒靈活,所以容易被新的機會誘惑,容易輕視扎扎實實的積累,容易忽視企業發展規律,容易放松系統的管理……機會是很多的,聰明人眼前總是五光十色,于是定力沒有了,眼花繚亂了,最后栽倒在某個美麗的陷阱里。

                            而另外一些智商不突出的人,他們或者固執,或者平和,不會輕易某一個機會,也不會輕易自己已經做出的決定,守住一條路往前不斷地走;他們這種固執、平和反而使他們能夠走得更遠,然后,在這種漫長的企業管理歷程中,他們變得智慧了,變得大智慧了。

                            聰明的人多變,不聰明的人不變,而真正的智者善變。所以,所謂“大智慧”,其實是大事少變,小事多變。而所謂“小機謀”,則可能是大事多變。在變來變去中,連自己也搞不清是怎么回事了。當然,成功企業家中那10%既聰明又智慧的少數,怕是堪稱人杰。但是,這10%不是規律。規律是那90%并不聰明但很智慧的成功企業家。

                            彼得·得魯克說:“管理是一種實踐,其本質不在于知而在于行;其驗證不在于邏輯,而在于果。”從這個意義上來說,來自于實踐的管理思考和經驗總結更為寶貴,也更有借鑒意義。《最有效的16種管理方法》于讀者的也恰在于此。

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